Clear. Direct. Effective.
Aurora Leisure Sales helps independent holiday parks grow through smarter sales systems, expert recruitment, marketing support, and hands on consultancy designed to deliver real results.
Jon Burke brings more than 25 years of experience across Holiday Parks, Garden Centres, and Retail, building high performing teams and delivering practical sales strategies that create real results.
Aurora Leisure Sales was founded with a simple belief — holiday parks deserve honest support, strong leadership, and sales systems that genuinely work. Jon's hands on approach combines recruitment, culture, customer experience, and performance to help parks grow sustainably.
No unnecessary jargon. No revolving door recruitment. Just real partnerships built around long term success.
Aurora Leisure Sales was built by people who truly understand holiday parks, customers, and the modern sales journey.
From holiday home sales and CRM management to marketing and recruitment, we help independent parks create sustainable growth with smarter systems, stronger teams, and better customer experiences.
No corporate jargon. No unnecessary complexity. Just practical support that delivers results.
"our mission is to help all holiday parks who need clear direct effective advise on a better performance, helping with alignment of the parks strategy to a better high performance culture"
Helping holiday parks grow smarter, stronger, and more profitably.
Increase conversions, improve customer journeys, and maximise holiday home sales performance.
Learn MoreStrategic campaigns, lead generation, branding, and content support tailored for holiday parks.
Explore
Professional support for residential park home sales focused on trust and customer confidence.
Discover MoreRecruit experienced sales professionals who fit your culture and help drive better performance.
Find Out MoreAn exclusive course dedicated to igniting mindset and sales. Equip your team with the confidence and expertise to sustain high performance.
Learn MoreExplore premium holiday homes and residential homes available across carefully selected parks. Whether you are searching for a countryside retreat, coastal escape, or a family holiday base, Aurora connects buyers with quality opportunities.
Find your dream holiday home
Explore beautiful lodges, caravans listed by real owners. No middlemen, no hidden fees, just honest prices and stress-free buying.
Find your perfect residential park home
Discover luxury residential park homes for comfortable year round living in beautiful UK locations with modern spaces and peaceful communities.
Aurora Leisure Sales proudly partners with Altura to deliver specialist support across sales growth, strategy, operational performance, and customer experience.
Founder, Altura Leisure Consultants
“The holiday park industry is evolving rapidly, and operators need partners who genuinely understand the challenges they face. Aurora brings fresh thinking, practical expertise, and a hands on approach that delivers real value.”
As the landscape of leisure and holiday parks shifts toward more sophisticated operational models, the collaboration between Aurora and Altura provides a comprehensive 360-degree support system for independent park owners.
Combining decades of industry-leading experience, we bridge the gap between high-level strategic planning and boots-on-the-ground execution. Our shared mission is to unlock sustainable growth, enhance customer journeys, and ensure your park remains competitive.
Whether you need help with sales performance, recruitment, marketing, or customer experience, we’d love to hear from you.
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We will keep you updated and be in touch as we get closer to launch.